Agenda Overview

Doors open at 08:30 on Tuesday, 29th October 2013 for the first day of conference sessions and exhibition features. The three co-located conference programs start at 09:30 and feature a mix of half-day ‘Spotlight sessions’, keynote addresses, SNIA presentations, customer case studies, industry 'hot-topics' and vendor tutorials lead by a mix of independent experts, analysts, end-users and industry professionals. The full conference program resumes on Wednesday, 30th October 2013 at 9:30 with the final sessions finishing at 15:55 (Expo Area in Hall 5 closes also at 16:00).

As we prepare the program for 2013 we are mindful that we are in a period of enormous change where organisations are looking to use IT technologies to radically change their operations, processes and procedures, and in many cases their complete business models.

Our program therefore needs to reflect this dynamic evolutionary nature of today’s business environment and help CIOs and all IT Professionals understand the breadth of what is possible.

With this in mind the organisers of the 'Powering the Cloud' conferences wish to enhance the role of the Spotlight Sessions, pioneered in 2012, to give delegates a real insight into the business opportunities and potential that the cloud and new data center technologies now offer.

The Spotlight Sessions will combine ‘Thought Leadership’ presentations, technology insights, market leading case studies and perceptive panel sessions addressing the reality of implementing technologically advanced solutions.

This year the Spotlight Sessions will cover 5 key themes that are vital to CIOs across Europe.

Big Data - An exploration of reality
There is much hype around about the technology surrounding Big Data & Analytics with little focus on the business opportunity and how deep analytics for big data can increase customer care and product quality, leading to higher profitability, loyalty, and reputation.

In this session we will firstly focus the reality of creating Business Intelligence from big data and analytics and showing through case studies the results that can be achieved.

As part of addressing the practicality of Big Data & Analytics we will cover how 'Completing the Loop' of improving data, analytics, processes, procedures and results is a continual process in itself.

The session will then continue looking at 'Big Data and the Cloud', the practicality of running Big Data & Analytics within a cloud or hybrid environment.

This will be followed with presentations on 'Big Data and the Law', the legal implications of what is stored, where it is stored and the responsibilities of user and datacenter/cloud owner.

The final section of this session will address the effect of Big Data & Analytics on the technology within the datacenter. This will include topics such as:
- Scale-Out Storage – Designing Big Data Storage Infrastructures
- Business Database Management: Dealing with Big Data
- When to use columnar data warehouses, analytic appliances, Hadoop, and MapReduce for complex, big data workloads
- How to address new challenges posed by streaming data, social media data, content, M2M and events

Securing your data - The role of security in a connected world
Data that companies acquire, manage and secure is much different than it was even a couple of years ago. The variety of customer and internal data held is placing new demands on CIOs both from a pure manageability front but also from external compliance and regulatory requirements.

In this second major Spotlight Session we address many of these issues such as:
- Meeting PCI Compliance in Europe
- Preparing for the proposed EU data protection regulation
- Security in the Cloud
- Challenges of Isolation, Integrity, Availability, Compliance and Privacy
- We will also explore the contentious notion that Cloud providers offer better security than Enterprise IT departments.
- Some of the additional areas that will be covered in this session will be:
Enabling 'new & old world' enterprise scale applications across the data center and the cloud
CIOs are currently facing two major dilemmas: how to handle applications that involve high volumes of multimedia data within their existing datacenter infrastructures and how or whether it is practical to run Enterprise level applications in the Cloud.

The impact of 'new world' applications including Video, streaming, Unified Communications, Conferencing, Collaboration and Machine to Machine real time activity are at the top of many CIOs lists of critical decision making actions.

At the same time the hesitancy around deploying ‘Tier 1’ Applications in the Cloud is now being challenged as organisations are becoming more confident of the Cloud’s viability for running real Enterprise level applications.

In this third Spotlight session we will explore all these issues through thought provoking presentations, end user case studies and stimulating panel sessions.
Throughout the session we will address:
- Outsource or not
- The role of Hybrid Clouds and the enterprise
- The challenges of new world applications in the Datacenter
- Accelerating application delivery
- Testing and roll out
All about the management – Managing operations and outcomes in a hybrid world
As organisations run more and more complex applications across diverse datacenter and Cloud infrastructures the need to control, manage and report on performance, usage and security becomes a high priority.

In this session we will explore the CIOs responsibility to the business as a whole as well as to individual departments in maintaining Service Level Agreement commitments as well as meeting and reporting on compliance and regulatory requirements.

Some of the topics that will be addressed in this session through thought leadership presentations and panel sessions are:
- Creating an environment of ‘service’ where the IT department proactively encourages meeting and exceeding internal and external expectations
- Real time Datacenter Infrastructure monitoring and reporting
- Real time Application and Storage provisioning
- Automation and enforcement of management processes and procedures
- Managing across a hybrid Cloud and in-house datacenter environment
Rethinking your data center architecture – Evolution or Re-creation
Most organisations have gone through some sort of datacenter refresh over the last few years implementing Virtualised architectures, creating more application aware and responsive networks and enhancing storage arrays to cater for the increased volume and variety of data.

However the pace of change is accelerating with the need not only to support Big Data & Analytics applications but also a whole variety of real time and mobile applications. So rather than implementing data center upgrades in a ‘piecemeal’ fashion maybe it is time to rethink the whole of the data center in a more holistic manner.

In this session we will look at the driving forces behind this need and what are the possible scenarios that a CIO needs to understand. Through thought leadership and new technology presentations, case studies and panel discussions we will explore the options open to the CIO.

Some of the topics that will be covered are:
- The case for Best of Breed products – Network, Storage, Virtualisation, Management software
- The case for Convergence – Agility and Efficiency,
- The role of the Green Data Centre

As well as these important Spotlight Sessions we will continue to enhance the content of the three co-located conferences and exhibitions that make up ‘Powering the Cloud’ to educate and inform as well as help you formulate your plans and forge strong business relationships.

Delivered by a combination of industry association expertise, independent analysts and European IT professionals, the conference content will provide valuable insight and clear guidance on the options available. SNW Europe, Datacenter Technologies and Virtualization World are the events to book into your calendar early if you are responsible for or involved in any of these IT services in your organisation.

• Data - storage, management, protection, security

• Disaster recovery and business continuity

• Public, private or hybrid Cloud services

• Desktop, server, storage and network virtualization

• Converged data centre and IT infrastructures

• Hosting, co-location or managed services

The three co-located events are delivered in association with influential industry association SNIA Europe and offer over 120 themed conference sessions and an exhibition featuring over 70 leading suppliers.

Conference Partner Sessions

We will once again host a series of association seminars from our conference partners.

CloudCamp Frankfurt: 29th October 2013; 16:00 - 20:00

CloudCamp is an unconference where early adopters of Cloud Computing

technologies exchange ideas. With the rapid change occurring in the

industry, we need a place we can meet to share our experiences,

challenges and solutions. At CloudCamp, you are encouraged you to

share your thoughts in several open discussions, as we strive for the

advancement of Cloud Computing. End users, IT professionals and

vendors are all encouraged to participate.

Keynote presentations from 2012

Keynote presentations from 2011

Netapp
IBM
The 451 Group
Virtual Instruments
Bocada
Dell

Deploying Public Private Hybrid Storage Presented by: Alex McDonald, Netapp

CLOUD STORAGE SECURITY, Gordon Arnold, IBM

Supporting virtual desktops: the back-end infrastructure, Presented by John Abbott, Chief Analyst,

Top Five Issues with Running Critical Applications on Virtualized Infrastructure, Presented by Alex D'Anna, Director, Solutions Consulting, EMEA,

The Hidden Costs of Virtual Backups, Nancy Hurley, Bocada INC

Datacentre Transformation – A Pragmatic Approach to Cloud Solutions, Bryan Jones, EMEA Marketing, Dell

Keynote presentations from 2010

Dell
Fujitsu
HP
Oracle

The efficient Data Centre - Intelligent Data Management and the Converged Network. Presented by Kevin Wittmer, Director Enterprise Solutions Marketing, Dell

Efficient Data Protection. Presented by Marcus Schneider, Director Product Segment Data Protection, Fujitsu Technology Solutions

Four industry triggers that will change the way you think of storage in the data centre. Presented by Garry Veale, Vice President StorageWorks Division, HP EMEA

New unified storage technology can cut your IT costs in half. Presented by Dan Maslowski, Director of Engineering, Backup, Archive, Security and Encryption Software Oracle Open Storage Systems