2011"The number of good technology trade shows in Europe has been declining steadily over the past decade. Nevertheless, the team behind Storage Networking World, Datacenter Technologies and Virtualization World have found the formula for a successful and growing show in the twenty tens: a mix of good speaker, great media attendance, many online activities and well-chosen sponsors." Tom Leyden, Director of Business Development & Worldwide Marketing, Amplidata “It was our first experience of working with the organisers and SNIA Europe on the events and we were most impressed. The audience was the right mix of end users and other IT professionals that our organisation aims to serve and the blend of storage, virtualization and other data centre technology topics provided a highly educational platform that we were pleased to be a part of. We look forward to further collaboration on the Powering the Cloud events in the future.” Bernd Becker, Chairman of EuroCloud Deutschland_eco e.V. and Vice President EuroCloud Europe “SNW Europe was an excellent event to introduce Avere to the European market. Highly qualified attendees, a large audience and professional organisation on the part of show staff helped make the event a success for us.” Rebecca Thompson, VP of marketing at Avere Systems "SNW Europe attracts the storage user community and through its agenda it addresses all of the highest priority issues shared among the industry. Therefore the event was the perfect platform for us to announce the Imation scalable storage portfolio and the new strategy in Europe." Patrick Bertschat, Product Marketing Manager Europe at Imation “This year’s SNW Europe gave us once again the perfect opportunity to connect with customers, partners and industry peers. The conference is a great indicator of storage trends and developments, giving the various industry voices and opinions a platform for discussion. During the two days we came to the conclusion that the key storage problems are still similar to the ones a year ago. One thing has changed though – while budgets remain the same, data volumes increase dramatically. Therefore it is mandatory to enhance storage efficiency within data centres. WAN optimisation plays a key role here as it facilitates consolidation, hence enabling a greater efficiency at lower costs.” Christian Lorentz, senior product marketing and alliance manager, EMEA at Riverbed Technology “SNW Europe for Scality was an excellent platform for both our news at the show around cloud storage TCO and our new relationship with Mezeo, but also a great space for connecting us with potential customers and partners. After my presentation, I was greeted by a throng of people keen to exchange business cards and talk about how we can help them into their private cloud strategy.” Jérôme Lecat, CEO of Scality “Undoubtedly SNW Europe was once again a good show for Virtual Instruments. We ran our own seminar and had a speaker in the virtualisation track which allowed us to put our brand in front of hundreds of potential customers. The quality of the delegates was even better than it was in 2010.” Chris James, EMEA marketing director at Virtual Instruments 2010
"We've had great success with SNW Europe. This is
one of the premier storage events in Europe to reach customers and
partners, and we've been very happy with the ROI we've seen from our
participation. For 2010 alone we are estimating a ~50X return on our
investment. It is definitely a worthwhile sponsorship opportunity for
HP and one that reinforces our leadership position in the storage
industry."
"Novell was a first time sponsor of SNW Europe. It
was a well organized conference and we are happy with the great
conversations we have had with the attendees."
"In our point of view SNW 2010 attracted more
customers and prospects then expected. We had a large number of
customers at our booth to discuss their main points and investments for
the next year. Customers and prospects confirmed the analyst's
prediction that the re-design of backup infrastructures is one of the
big topics on 2011s agenda. The event had a good mixture of vendors in
the expo hall and the presentations I saw were of high quality."
"For OSL this year's SNW Europe was a great success.
The high-quality conference program was a special highlight. As a
result there were primarily storage and IT professionals in the
exhibition halls. After my opinion SNW Europe is the only big IT event
with a continuously increasing quantity and quality of attendees."
"SNW Europe gives visitors not only the chance to
learn about new products, but also offers vendor independent content
with conference keynotes, hands-on labs and SNIA sessions. Vendors on
the other hand profit from meeting interesting prospects and industry
experts, let alone from briefing press and analysts from all over EMEA
on their new solutions. For us, this year's sponsorship has definitely
paid off."
"SNW 2010 was an overall positive event for us! We
had as much visitors at the booth as in 2009, main focus was the DACH
region. We noticed that the quality of visitors in the storage industry
was very high. We received very positive feedback from the audience
about our presentation slot that introduced new technologies, like
fastest VTL and Cloud Backup."
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