2012 SPONSOR FEEDBACK
"From several angles, SNW Europe is the number one event for the storage industry in Europe and beyond. There is no other entry in the industry calendar that allows you to connect with as many relevant storage influencers as this event. SNW Europe has the highest storage IQ/sqm. Unmissable in my opinion."
Tom Leyden, Director of Marketing and Alliances, Amplidata
"If you are in the datacenter business then attending SNW Europe is a must – nowhere else can you meet so many top quality contacts, as well as journalists and analysts, within 2 days. Combined with a comprehensive conference agenda this is a perfect mix of technology updates and networking."
Christine Schmidt, Marketing Manager, Brocade
"After nearly ten years Europe’s leading storage, virtualisation and datacentre show still manages to feel fresh! We’ve seen many of the current hot IT topics being discussed at the event and many new players visiting for the first time – clearly a sign that Powering the Cloud is at the pulse of the industry and worth our recurring investment. Whether you chose the exhibition area, the presentations, press room or lobby, you can be sure that there will be people worth talking to. And many of the conversations here play right into our technology strengths of clustered Data ONTAP and Virtual Storage Tiering, demonstrating the value of our sponsoring engagement. Also, working closely with the organizers we gained great exposure with media, bloggers and analysts. Clearly a very successful conference with top business and networking opportunities."
David Gingell, VP Marketing & Business Development, EMEA, NetApp
"SNW Europe is a must go-to event in the storage networking industry, and in 2012 it was once again very successful. No other event offers such a high concentration of industry players, channel partners and end users as well as relevant press, bloggers and analysts. The informal atmosphere promotes the productive exchange of information and ideas and resulted in a very positive return for DataCore Software"
Christian Hagen, VP and Managing Director EMEA, DataCore Software
"This year SNW Europe and the other Powering the Cloud conferences attracted many vendors, users, journalists and growing number of industry analysts from both Europe and the US. The combination of the exhibition floor, conference sessions and informal meetings created a perfect ambiance for delegates to learn about new technologies, see interesting solutions and to establish new contacts. The event was big enough to meet most of the participants' expectations but not so large as to cause confusion. Importantly the vendor presentations and end-user case studies allowed delegates to learn from others’ experiences; as I said in my presentation - clever people learn from their own mistakes, wise people learn from the mistakes of others."
Josh Krischer, Josh Krischer & Associates
"The storage information and education available at SNW Europe makes attending the event a valuable asset for IT management and storage experts. Few events can provide the information and the chance to meet with vendors and obtain information about their products in a concentrated time. It is a resource that should be capitalized upon by all IT personnel."
Randy Kerns, Senior Strategist, The Evaluator Group
"We continue to see data growth increasing at a rate that by far outpaces IT budgets. We call this disparity between IT spending and data growth the 'data deluge gap', which ultimately causes data bottlenecks and a drop in datacentre application performance. By combining solid-state storage with intelligent software solutions, the LSI Nytro architecture delivers a smarter way to accelerate applications. Events such as SNW provide a platform to discuss challenges faced by cloud providers and datacentre managers and how best to resolve these with our range of solid-state storage solutions. As in previous years, the 2012 event provided us with a good number and quality of meetings."
Thomas Pavel, director channel sales EMEA, LSI
"Our booth at SNW Europe was really buzzing this year with lots of press and analysts coming by to get the latest insights on our software-defined storage strategy. The show proved to be an excellent venue for growing our channel network as well as spending valuable face-time with key ecosystem partners."
Jacco van Achterberg, Sales Director EMEA at Nexenta
"Our participation in SNW 2012 surpassed our expectations in terms of high quality prospects and as a major vehicle to increase our brand awareness. One of Dot Hill’s major goals for the coming year is to expand our branded business. Participating at the ‘Powering the Cloud’ events with our own stand for the first time has helped us in this respect. We collected over 350 leads over the course of the two days and created a lot of buzz around our new real-time autotiering solution"
Warren Reid, Director Marketing Communications, Dot Hill Systems
"SNW Europe was a brilliant opportunity for us, both in terms of generating high calibre leads and in building brand awareness. The attendees were highly technical and SNW really exemplifies the ideal of quality over quantity."
Rachel Rietz, Marketing Coordinator, WHIPTAIL
“The must be event in Q4 for the Storage and Solution experts.”
Jürgen A. Krebs, Director Business Development & Field Marketing Germany, Hitachi Data Systems
"SNW Europe proved to be an excellent venue to showcase our enterprise-class SSD solutions to potential channel partners, European OEMs and end user customers. The event was packed with quality delegates which meant our time was well-spent networking with decision-makers with solid intent, and budget, for doing business."
Ron Macleod, Director of Sales (EMEA) at SanDisk
2011 SPONSOR FEEDBACK
"The number of good technology trade shows in Europe has been declining steadily over the past decade. Nevertheless, the team behind Storage Networking World, Datacenter Technologies and Virtualization World have found the formula for a successful and growing show in the twenty tens: a mix of good speaker, great media attendance, many online activities and well-chosen sponsors."
Tom Leyden, Director of Business Development & Worldwide Marketing, Amplidata
“It was our first experience of working with the organisers and SNIA Europe on the events and we were most impressed. The audience was the right mix of end users and other IT professionals that our organisation aims to serve and the blend of storage, virtualization and other data centre technology topics provided a highly educational platform that we were pleased to be a part of. We look forward to further collaboration on the Powering the Cloud events in the future.”
Bernd Becker, Chairman of EuroCloud Deutschland_eco e.V. and Vice President EuroCloud Europe
“SNW Europe was an excellent event to introduce Avere to the European market. Highly qualified attendees, a large audience and professional organisation on the part of show staff helped make the event a success for us.”
Rebecca Thompson, VP of marketing at Avere Systems
"SNW Europe attracts the storage user community and through its agenda it addresses all of the highest priority issues shared among the industry. Therefore the event was the perfect platform for us to announce the Imation scalable storage portfolio and the new strategy in Europe."
Patrick Bertschat, Product Marketing Manager Europe at Imation
“This year’s SNW Europe gave us once again the perfect opportunity to connect with customers, partners and industry peers. The conference is a great indicator of storage trends and developments, giving the various industry voices and opinions a platform for discussion. During the two days we came to the conclusion that the key storage problems are still similar to the ones a year ago. One thing has changed though – while budgets remain the same, data volumes increase dramatically. Therefore it is mandatory to enhance storage efficiency within data centres. WAN optimisation plays a key role here as it facilitates consolidation, hence enabling a greater efficiency at lower costs.”
Christian Lorentz, senior product marketing and alliance manager, EMEA at Riverbed Technology
“SNW Europe for Scality was an excellent platform for both our news at the show around cloud storage TCO and our new relationship with Mezeo, but also a great space for connecting us with potential customers and partners. After my presentation, I was greeted by a throng of people keen to exchange business cards and talk about how we can help them into their private cloud strategy.”
Jérôme Lecat, CEO of Scality
“Undoubtedly SNW Europe was once again a good show for Virtual Instruments. We ran our own seminar and had a speaker in the virtualisation track which allowed us to put our brand in front of hundreds of potential customers. The quality of the delegates was even better than it was in 2010.”
Chris James, EMEA marketing director at Virtual Instruments
"We've had great success with SNW Europe. This is
one of the premier storage events in Europe to reach customers and
partners, and we've been very happy with the ROI we've seen from our
participation. For 2010 alone we are estimating a ~50X return on our
investment. It is definitely a worthwhile sponsorship opportunity for
HP and one that reinforces our leadership position in the storage
"Novell was a first time sponsor of SNW Europe. It
was a well organized conference and we are happy with the great
conversations we have had with the attendees."
"In our point of view SNW 2010 attracted more
customers and prospects then expected. We had a large number of
customers at our booth to discuss their main points and investments for
the next year. Customers and prospects confirmed the analyst's
prediction that the re-design of backup infrastructures is one of the
big topics on 2011s agenda. The event had a good mixture of vendors in
the expo hall and the presentations I saw were of high quality."
"For OSL this year's SNW Europe was a great success.
The high-quality conference program was a special highlight. As a
result there were primarily storage and IT professionals in the
exhibition halls. After my opinion SNW Europe is the only big IT event
with a continuously increasing quantity and quality of attendees."
"SNW Europe gives visitors not only the chance to
learn about new products, but also offers vendor independent content
with conference keynotes, hands-on labs and SNIA sessions. Vendors on
the other hand profit from meeting interesting prospects and industry
experts, let alone from briefing press and analysts from all over EMEA
on their new solutions. For us, this year's sponsorship has definitely
"SNW 2010 was an overall positive event for us! We
had as much visitors at the booth as in 2009, main focus was the DACH
region. We noticed that the quality of visitors in the storage industry
was very high. We received very positive feedback from the audience
about our presentation slot that introduced new technologies, like
fastest VTL and Cloud Backup."